PRIVACY POLICY
Last Updated: 01 April 2026
1. Introduction
Fresh Pet Foods Pvt. Ltd. ("Company", "we", "our", or "us") is committed to protecting the privacy and security of personal information entrusted to us.
This Privacy Policy explains how we collect, use, store, process, disclose, and protect personal information when you visit our website, submit enquiries, purchase products, seek distributorship opportunities, engage us for private-label or contract manufacturing services, or otherwise interact with us.
By accessing or using our website, you agree to the collection and use of information in accordance with this Privacy Policy and applicable laws of India.
2. About Us
Fresh Pet Foods Pvt. Ltd. is engaged in the manufacturing, marketing, distribution, and sale of pet food and pet nutrition products, including business-to-business (B2B), private-label, contract manufacturing, distributor, retailer, and institutional supply operations.
Our registered office is situated in Greater Noida, Uttar Pradesh, India.
3. Information We Collect
Personal Information
We may collect the following information:
- Name
- Mobile number
- Email address
- Company or business name
- Designation
- Business address
- Billing and shipping address
- GST Number
- PAN details, where legally required
- Information submitted through forms, emails, calls, or correspondence
Business Information
We may collect information relating to:
- Distributors
- Dealers
- Retailers
- Veterinary professionals
- Institutional buyers
- Contract manufacturing clients
- Vendors and suppliers
Such information may include business credentials, order history, purchasing preferences, and commercial requirements.
Technical Information
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Operating system
- Date and time of website access
- Pages viewed
- Referring websites
- Website interaction and usage data
4. How We Collect Information
Information may be collected through:
- Website enquiry forms
- Contact forms
- Distributor or dealer registration forms
- Vendor registration forms
- Customer support requests
- Email communications
- Telephone conversations
- Social media interactions
- Orders and transactions
- Cookies and website analytics tools
5. Purpose of Collection and Use
Business Operations
We may use personal information for:
- Responding to enquiries
- Processing orders and deliveries
- Managing customer relationships
- Managing distributor and dealer networks
- Facilitating contract manufacturing and private-label projects
- Managing vendor and supplier relationships
- Providing quotations, proposals, and commercial information
Customer Support
We may use personal information for:
- Handling complaints and feedback
- Providing product-related assistance
- Responding to service requests
Marketing and Communication
We may use personal information for:
- Informing you about our products and services
- Sending newsletters and promotional communications
- Sharing business updates and announcements
- Conducting surveys and market research
You may opt out of promotional communications at any time.
Website Administration
We may use personal information for:
- Improving website performance and functionality
- Monitoring website traffic and user behaviour
- Enhancing user experience
- Preventing fraud and misuse
Legal and Regulatory Compliance
We may use personal information for:
- Complying with applicable laws and regulations
- Maintaining business records
- Protecting legal rights and interests
- Responding to lawful requests from government or regulatory authorities
6. Cookies and Similar Technologies
Our website may use cookies and similar technologies to:
- Improve website functionality
- Store user preferences
- Analyse website traffic
- Enhance website security
- Improve user experience
Users may manage cookie preferences through their browser settings. Disabling cookies may affect certain website functionalities.
7. Sharing of Information
Fresh Pet Foods Pvt. Ltd. does not sell personal information.
We may share information with:
Service Providers
- Website hosting providers
- Cloud service providers
- IT support vendors
- Logistics and courier partners
- Payment processing service providers
- Customer relationship management service providers
- Professional advisors, auditors, consultants, and legal professionals
Legal and Regulatory Authorities
Information may be disclosed where required:
- Under applicable law
- Pursuant to court orders
- In response to lawful requests from regulatory or governmental authorities
- To prevent fraud or unlawful activity
Corporate Transactions
In the event of a merger, acquisition, restructuring, business transfer, or sale of assets, personal information may be transferred to the relevant successor entity.
8. Data Security
We implement reasonable technical, administrative, and organisational measures designed to protect personal information against:
- Unauthorised access
- Accidental loss
- Misuse
- Alteration
- Disclosure
- Destruction
Despite our efforts, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
9. Data Retention
We retain personal information only for as long as necessary to:
- Fulfil the purposes described in this Privacy Policy
- Meet legal and regulatory obligations
- Resolve disputes
- Enforce contractual rights and obligations
Information may thereafter be deleted, archived, or anonymised in accordance with applicable law.
10. Your Rights
Subject to applicable Indian law, including the Digital Personal Data Protection Act, 2023, you may have the right to:
- Access personal information held about you
- Request correction or updating of inaccurate information
- Withdraw consent where processing is based on consent
- Request deletion of personal information, subject to legal obligations
- Seek information regarding the processing of your personal data
- Submit grievances relating to personal data processing
Requests may be submitted using the contact details provided below.
11. Third-Party Links
Our website may contain links to third-party websites, applications, or services. Fresh Pet Foods Pvt. Ltd. is not responsible for the privacy practices, security measures, or content of such third-party platforms.
Users are encouraged to review the privacy policies of those websites before sharing information.
12. Children's Privacy
Our products and services are intended for adults, businesses, and commercial entities. We do not knowingly collect personal information from children.
If we become aware that information relating to a child has been collected inadvertently, appropriate steps will be taken to delete such information.
13. International Data Transfers
Certain service providers engaged by us may process or store information outside India. Where such transfers occur, we will take reasonable measures to ensure appropriate protection of personal information in accordance with applicable law.
14. Changes to this Privacy Policy
Fresh Pet Foods Pvt. Ltd. reserves the right to amend or update this Privacy Policy from time to time.
Any revisions will be posted on this page with the updated Effective Date. Continued use of the website following such changes shall constitute acceptance of the revised Privacy Policy.